Successful agencies and media organizations will know that the days of shoehorning content into templates are gone. "Design-first", WYSIWYG and "drag & drop" are long dead. Today, content dictates design.
Modern smart systems re-flow, re-format and re-design content to suit the end-user. Reach and SEO are everything. The only truly successful content creation efforts are entirely cross-platform and cross-medium.
AIFE does just that. Now, anyone - you or your clients - can make content updates fast, and without worrying if it will work and look right.
No broken links, no out-of-sync fields or content, no design headaches.
Everything is re-used and re-purposed to the maximum extent possible. Fully automatically.