Create a footprint

1. I / We - Knowing whether it’s just you by yourself, or you as part of a bigger team, will tell AIFE a lot about how to style and promote your brand.
2. Your (brand) name - Try avoiding suffixes like “Pty. Ltd.”, “Inc.”, etc. If you’re a person, avoid prefixes like “Miss”, “Mr.”, etc.
3. How you identify - The way you identify has an big impact on the style and tone of your brand’s content. A boutique business strikes a different tone to a startup. The same is true for identifying as a “Professional” vs “A girl”.
4. Why you want your content out there - Knowing why you want your content out there (“selling products”, “organising an event” etc.), gives AIFE clues about what starter content, platforms, services, media are most suitable for you.
5. What your content is about - Style and starter content are all heavily influenced by what you pick here.
6. What you want your audience to do - Your call-to-action is the single most important thing of your footprint; it’s the-thing-you-want-people-to-do and the reason your content exists.
7. Your email address - Even your email address is used to gather clues about who you are and what you do.
8. Your Facebook business or fan page - If you have a business or fan page, AIFE uses its information to better refine your footprint’s starter content.
9. Your logo - If provided with a logo, AIFE will analyse the logo and create color schemes based on your logo. Note that you can always provide a logo later and/or tweak the base colors she derived via settings > about > logo, colors and graphics.
10. Launch - Let AIFE build your new footprint within 60 seconds. Keep an eye out for the email with your sign-in credentials.