Comparing the big Australia EV brands

Here's a summary of the differences between Tesla, BYD, Kia, and Hyundai electric cars in Australia, focusing on their market positioning, key models, range, pricing, and features:

Tesla

• Market Positioning: Premium brand, leading the EV market globally and in Australia.
• Key Models: Model 3, Model Y (Model S & Model X - stopped arriving in 2020 but are great cars too)
  
• Range: Tesla vehicles generally offer some of the best range in the market. The Model 3 and Model Y offer ranges between 450-620 km, depending on the variant.
• Pricing: Higher price point compared to other brands. The Model 3, for instance, starts around AUD 55,000 new, while the Model S and X are more expensive but come with premium features, and second hand bargains can be found.
• Features: Tesla is known for its advanced technology, including Autopilot, over-the-air software updates, and a strong Supercharger network. The vehicles also have minimalist interiors and a large central touchscreen for controls.

BYD

• Market Positioning: Affordable, entry-level EVs with a focus on value for money.
• Key Models: Atto 3, Dolphin, Seal, SeaLion 6 and 7.
  
• Range: Competitive range for the price, with the Atto 3 offering up to 420 km (WLTP) depending on the variant.
• Pricing: BYD offers some of the most affordable EVs in Australia, with the Atto 3 starting around AUD 45,000 new.
• Features: BYD vehicles offer a good balance of features for the price, including a rotating central touchscreen, decent build quality, and safety features. However, they may lack the premium feel and advanced technology of more expensive brands like Tesla.

Kia

• Market Positioning: Mid-range, focusing on a balance of quality, performance, and value.
• Key Models: EV6, Niro EV.
• Range: The Kia EV6 offers a range of up to 528 km (WLTP), making it competitive in the market. The Niro EV has a range of about 455 km.
• Pricing: Positioned between BYD and Tesla, with the EV6 starting around AUD 72,000. The Niro EV is more affordable, starting around AUD 65,000 but not great value for money.
  
• Features: Kia's electric vehicles are well-equipped with modern tech features, solid build quality, and a focus on driving comfort. The EV6, in particular, has received praise for its design, interior quality, and performance but it has small rear windows and cannot match Telsa's autopilot or supercharging network.

Hyundai

• Market Positioning: Similar to Kia, offering a range of vehicles that balance performance, features, and value.
• Key Models: Ioniq 5, Kona Electric.
• Range: The Ioniq 5 offers a range of up to 507 km (WLTP), while the Kona Electric offers up to 484 km.
• Pricing: Comparable to Kia, with the Ioniq 5 starting around AUD 75,000, and the Kona Electric around AUD 60,000.
• Features: Hyundai’s electric vehicles are known for their advanced safety features, user-friendly infotainment systems, and overall build quality. The Ioniq 5, in particular, is noted for its futuristic design, spacious interior, and fast charging capability.

Summary

• Tesla leads with premium offerings, advanced tech, and long range, but at a higher price point.
• BYD focuses on affordability and value, offering solid range and features for less.
• Kia and Hyundai both offer a balance of quality, performance, and value, with a range of features and pricing that sit between Tesla and BYD, making them attractive to a broad audience. Other brands are starting to bring in EVs which is pleasing too, but most are 5 years behind Tesla.