As the automotive industry shifts towards electrification, Porsche made a significant mark with its electric vehicle (EV) lineup in 2023. Known for its blend of performance, luxury, and engineering excellence, Porsche’s entry into the EV market has been met with high expectations but still appears to provide average value-for-money. This review explores Porsche’s electric vehicles available in Australia in 2023, focusing on performance, design, technology, and how they compare in a competitive market. I was unimpressed on my test drive of the car. It didn't even have a wireless phone charger in 2023! I expect these high end premium to keep depreciating significantly for a few years, compared to other options and brands.
Porsche's 2023 electric vehicle lineup in Australia is anchored by the Taycan, which has become the brand's flagship electric model. Available in multiple variants including the Taycan, Taycan 4S, Taycan Turbo, Taycan Turbo S, and Taycan Cross Turismo, this lineup caters to different needs, from pure performance enthusiasts to those seeking a blend of practicality and luxury.
Performance is a hallmark of the Porsche brand, and the 2023 Taycan lineup does not disappoint. The Taycan Turbo S, for instance, is one of the fastest electric cars on the market, boasting a 0-100 km/h time of just 2.8 seconds. The Taycan’s all-wheel-drive system, dual electric motors, and low center of gravity ensure exceptional handling and stability, making it a true sports car, even in its electric form.
The Taycan also offers multiple driving modes, including Range, Normal, Sport, and Sport Plus, allowing drivers to tailor the driving experience to their preferences or driving conditions. The regenerative braking system further enhances efficiency, capturing energy during braking to extend the vehicle’s range.
Porsche has worked hard to address range anxiety, a common concern among potential EV buyers. The 2023 Taycan models offer a range of up to 504 km on a single charge, depending on the variant and driving conditions. While this range is competitive, it may still fall short of some rivals in the luxury EV market, like Tesla.
Charging infrastructure is improving in Australia, and Porsche supports this with its 800-volt architecture, enabling ultra-fast charging. Using a high-power charger, the Taycan can recharge from 5% to 80% in just over 20 minutes, making long-distance travel more feasible. Porsche also offers home charging solutions and access to a growing network of public chargers.
Porsche has managed to retain its iconic design language with the Taycan, blending classic Porsche styling with futuristic elements. The sleek, aerodynamic body, muscular stance, and signature LED lighting make the Taycan unmistakably a Porsche.
Inside, the Taycan’s cabin exudes luxury, with high-quality materials, a driver-focused layout, and cutting-edge technology. The minimalist design is complemented by a curved digital instrument cluster, a central 10.9-inch infotainment screen, and an optional passenger display. Porsche offers extensive customization options, allowing buyers to tailor the interior to their tastes with various materials, colors, and trims.
Despite its sporty nature, the Taycan is also practical. The four-door design and the availability of the Cross Turismo variant, which adds more cargo space and a slightly higher ride height, make the Taycan suitable for everyday use, not just spirited drives.
Porsche has equipped the Taycan with a host of advanced technologies. The infotainment system is powered by Porsche Communication Management (PCM), which includes navigation, Apple CarPlay, Android Auto, and a premium sound system. Voice control and over-the-air updates keep the system modern and user-friendly.
Safety features are comprehensive, with adaptive cruise control, lane-keeping assist, night vision, and a 360-degree camera system, among others. These technologies not only enhance safety but also contribute to a more comfortable and stress-free driving experience.
In Australia, the Porsche Taycan is positioned as a premium electric vehicle, competing with the likes of the Tesla Model S, Audi e-tron GT, and Mercedes-Benz EQS. Pricing reflects its luxury status, with the Taycan starting around AUD $156,000 and reaching upwards of AUD $350,000 for the Turbo S variants. This pricing positions the Taycan as a high-end option for those seeking a blend of performance, luxury, and cutting-edge technology. Parts can be very expensive.
The Porsche Taycan in 2023 is a strong contender in the Australian EV market, offering a unique combination of performance, luxury, and design that is quintessentially Porsche. While its range might not lead the market, the Taycan’s driving dynamics, build quality, and brand prestige make it one choice for luxury EV buyers. I would only buy one if you really value the brand, because that is what you are buying (not the value for money).
