The viewer's brain automatically tries to make sense of any depth and visual cues provided.
By manipulating these cues,interesting creative effects can be achieved that enhance the experience, rather than diminishing it.
Cameras can go where people can't. You can use this to your advantage by shooting in places where people would not be able to go or (more interestingly) would not fit.
When dealing with close quarter images (e.g. rooms), choosing a scale that is larger than suitable can make it seem like the user is on a floating platform. This can be used for creative purposes and may not necessarily be immersion breaking if done appropriately.
You can manipulate the viewer's sense of scale by shooting an image at a different height.
By shooting at a height lower than 1.6m from the floor you will start making the viewer feel smaller and smaller.
Conversely, by shooting at a height higher than 1.6m from the floor, the viewer will feel bigger and bigger.
360 imagery can really make a Virtual Reality experience.
Every content or buzz item in your footprint comes with its own QR code.
Sometimes, all you need is a simple, branded message screen.
You can convert everything you see to a format you find convenient. Give it a try!