- Website
- Facebook Pixel ID
Facebook Pixel ID
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad.
To find your Facebook pixel ID, examine the code it wants you to add and look for fbq('init', '1234567890');.
The number (in the example 1234567890) is your Facebook pixel ID.
Alternatively, if you have Google Tag Manager set up, you can it to add your Facebook pixel ID and code though that.
Don't forget to hit publish to make your new setting live.
You may also be interested in...
- Google Tag Manager ID (under Website)
In the "Install Google Tag Manager" dialog, find your Google Tag Manager ID.
- Facebook (under Social media)
Depending on your line of business, a Facebook presence can help you engage with a very big audience.
- Call-to-action (under About)
Your call-to-action is the most important aspect of your footprint.
- Landing page (under Footprint)
In this scenario, your landing page is a mash-up of a buzz item and your content call-to-action.
- Button text (under Call-to-action)